Audiences expect you to support your messages with solid research. Nowadays, it’s so easy to go to Google and get information on just about any subject you like. You must be careful as some of the information on the internet is not reliable. Good research requires a process:
· Plan your research. A plan will give you better results in less time. Maintain research ethic and etiquette. Familiarize yourself with the subject: develop a problem statement.
· Locate the data and information you need. Evaluate resources; collect secondary information at the library, online or elsewhere.
· Process the data and information you’ve located. Quote, paraphrase or summarize textual information. Analyze numerical information.
· Apply your findings. You can apply findings in three ways: summarize findings, draw conclusions, and make recommendations.
· Manage information efficiently. Make research results available to others via your company’s knowledge management system.
By following a methodical research process, you can save time and money while uncovering better information.
Sources:
Excellence in Business Communication 9th Ed (Textbook by John V. Thill and Courtland L. Bovee)
By: Isabel Salcido
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