Writing the Best Persuasive Message

First, persuasion is the attempt to change an audience's attitude, belief, or actions. Whether it is to convince your boss in changing a company's rule or encourage customers to try your new product. With this message you have to get the audience to agree with you and have a choice.

In order to persuade a hostile audience, you  must convince the people with your credibility. Below are some techniques in how to improve your credibility in your persuasive messages.

• Use simple language
• Support your message with facts
• Identify your sources
• Establish common ground
• Be objective
• Display your good intentions
• Avoid the "hard sell"

 Once you have the idea in writing a well created persuasive message, you can start developing a Persuasive Business Message. Persuasive Business Messages comprise a more extensive and varied category, with audiences that involves a single person to a larger audience. Having good persuasive skills as a businessperson, like the ability to convince others to accept new ideas takes you into better positions of responsibility in your career. Effective persuasion involves four essential strategies: framing your arguments, balancing emotional and logical appeals, reinforcing your position, and aticipating objections. To make an ideal indirect approach it is helpful to use the AIDA model.

AIDA model:

• Attention- The objective to encourage the audience to hear about your main idea. Let yourself sound positive and confident and avoid making irrelevant points in that firs sentence.  
• Interest- Get your audience involved with your new idea. Explain a more detailed phrame of the issue you are planning to chage.
• Desire- Explain the audience how this new idea you want to improve can benefit them, either personally or professionally. Answer in advance any questions you think the audience may have in order to accept this new idea with credibility. 
• Action- Suggest the action you want everyone to improve in and make the action as easy as possible to benefit the organization.

After you had written you Persuasive Business Message with the AIDA model and have a confident idea how well you've convinced the audience, balance your emotional and logical appeals. Commonly speaking, persuasive business messages are more involved in logical appeals than on emotional appeals, because the main idea is to save, change, or improve a business problem. An emotional appeal is the audience's feelings rather than facts and arguments; when logical appeal is the evidence. When pleasing your audience's logic, you might use three types of reasoning:

• Analogy- specific evidence to specific evidence
• Induction- specific evidence to a general conclusion
• Deduction- generalization to specific conclusion

To avoid defective logic, follow this tips below:

• Avoid hasty generalizations
• Avoid circular reasoning
• Avoid attacking an opponent
• Avoid oversimplyfing a complex issue
• Avoid mistaken assumptions of cause and effect
• Avoid faulty analogies
• Avoid illogical support

After you've worked with your argument and use all the basic techniques go back and reinforce your position. Revise all the choices and ideas you gave the audience in order to convince them and provide additional benefits of your proposal.

http://www.mindtools.com/pages/article/AIDA.htm

by: Karina Zuany